The Relationship Between Online Reviews and Your Plumbing Marketing Strategy
Before the advanced technology of Internet, plumbing companies gained clients from word of mouth and traditional advertising. The Internet has changed the way we advertise and people substitute word of mouth for customer reviews because they have access to so much more.
Customers rely heavily on online reviews, and this often impacts their decision to purchase. It has been estimated that up to 85% of people read online reviews before they make any decisions to purchase services or products. Not only do customers read your reviews, but the reviews themselves help contribute positively to your website’s SEO and link-building.
So how does this knowledge need to affect your plumbing marketing strategy? Well, your customers should be able to read about other peoples experience with your company, and they should be able to leave comments, as well as write their own reviews after they have had an experience with your service. Remember, negative reviews give you a chance to look good by fixing the customers problem and show that you are a business that will do so. Customers know that nobody is perfect and having a negative review isn’t a deal breaker for them. Having a problem and fixing it for the review is a bonus for your website and not a detraction.
Having reviews on multiple websites like Yelp and Google Local help search engines place value on your company. Online reviews help build your website’s search ranking as well. Often, online reviews contain keywords that are relevant to your SEO and plumbing marketing strategy. With Google algorithms constantly changing to combat some of the earlier ways people used link-building and SEO to gain rank; unique online reviews gives your website the legitimate content it needs to help promote relevant search results in a way that pleases Google and helps you gain rank. Put simply, the more reviews your plumbing website has, as well as other online review sources, the more relevant to search engines your company will become and keywords placed in the reviews will also bring in more customers.
Online reviews are not something to shy away from. Embrace them and cultivate them online in as many places as you can. Reach out to your customers and encourage reviews. Don’t forget to utilize social media platforms as well and engage with customers while making your plumbing marketing strategy work for you for free.