Regular Maintence on Your Plumbing Website
It is vital for your company that your plumbing website is kept up to date. When changes in technology and marketing trends arise, as they inevitably do, you can stay on top and keep your business on the cutting edge where it belongs. Your website says a lot about your business and the following tips will take the challenge and mystery out of maintaining your marketing strategies.
Before anything else you must set aside time to adequately review your website’s performance. Pick a convenient time and record that date on your calendar. Make an appointment with yourself so that you don’t put off website maintenance. We recommend doing this at least once on a quarterly basis every year.
Keep Design Simple
When it comes to the effectiveness of consumer marketing design for websites, simple and easy to navigate, always wins. It can be tempting to get elaborate with your website design but this method will usually confuse prospective clients and lead them to choose a competitor’s site over your own. Don’t design anything more difficult than what is necessary just because it looks fancy. Simplicity can be elegant, and it will keep your website easy to maintain and easy to understand.
Update Your Blog
A blog is a great way to inform your customers and keep them up to date about services. Not only is a blog fun and interesting but, it gives viewers fresh content and it is a great way to help you maintain or (even better) improve your search rankings. A blog also lends credibility to your plumbing company’s website and opens the door for valuable commentary and feedback.
Have Fun With Images
Humans are visually stimulated creatures and images play a big role in your marketing strategy. Customers enjoy seeing images of your work because it makes your services more immediate, real and tangible. Consider posting pictures of your team, successful projects, new products and even images of your commercial vehicles or store.
Check Your Analytics
Reviewing your analytics is crucial for website maintenance. In order to evaluate how effective your website has been performing you will have to analyze reports that let you know how often the site is being viewed and how effective these views have been. Analytics will give you the knowledge you need to keep doing what works and change the things that aren’t working. Remember to run updates on your analytics programs so that you are getting the best possible use out of your software.